Blog · Myth vs. Data

Myth vs. Data

Common membership-business assumptions, checked against the data.

The instinct to add features when members leave sounds logical. Thirteen years of patterns say it's the wrong move

Throwing a discount at a cancelling member feels like the obvious move. Thirteen years working with membership sites says it's the wrong one

More time with the product sounds like more reasons to stay. Thirteen years of pattern says the opposite is true

Thirteen years of patterns say free tiers track with lower revenue. Free tools track with 2x. The gap is hard to ignore.

More content, more value, more retention: that's the standard advice. Thirteen years of patterns say it's wrong.